Posts Tagged ‘Google’
Using Social Signals to Maximize Search Engine Impact
January 4th, 2012 | 
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It is rather astounding to realize that of all time spent online, nearly one quarter of it is devoted to the use of social media websites such as Twitter and Facebook. Social media signals are now incorporated into the way search engines function, and marketing gurus have adjusted their practices so as to take full advantage of the influence of Facebook, Twitter and the like. Social website signals now play a significant role in search engine page rankings, marking a substantial shift in the way web marketing is done. In what ways might these developments impact your work?
The link graph, a concept initially promulgated by Google, is becoming increasingly imprecise. The premise of the link graph is the notion that page rankings are determined by the number of links associated with any given site. The graph has long been vulnerable to savvy spammers interested in exploiting the profit potential represented by search engines. Read the rest of this entry »
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